Queensland Government | Making it for Queensland
At the height of the pandemic in Australia, the Queensland Government quickly responded with a campaign to assist manufacturers in pivoting towards producing essential goods. This included hand sanitiser, face masks and shields.
With a quick turnaround time I created a new look and feel of this campaign using the Whole-of-Government brand as a base. Beginning with newspaper ads, the campaign also ran with digital ads then continued on with social media. It was a highly successful campaign with a huge uptake in the hashtag.
